Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.

The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qu...

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Bibliographic Details
Main Author:	Manisha Nayak.
Other Authors:	Tekwani, Shyamsunder Rewachand
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/1608
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1608
record_format	dspace
spelling	sg-ntu-dr.10356-16082019-12-10T12:22:44Z Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies. Manisha Nayak. Tekwani, Shyamsunder Rewachand Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qualitative research was first done on the subject by way of a case study, and then followed up by quantitative research using a survey questionnaire. Master of Mass Communication 2008-09-10T08:34:42Z 2008-09-10T08:34:42Z 2007 2007 Thesis http://hdl.handle.net/10356/1608 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication Manisha Nayak. Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
description	The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qualitative research was first done on the subject by way of a case study, and then followed up by quantitative research using a survey questionnaire.
author2	Tekwani, Shyamsunder Rewachand
author_facet	Tekwani, Shyamsunder Rewachand Manisha Nayak.
format	Theses and Dissertations
author	Manisha Nayak.
author_sort	Manisha Nayak.
title	Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
title_short	Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
title_full	Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
title_fullStr	Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
title_full_unstemmed	Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
title_sort	can ‘set-jetting’ help boost singapore tourism? marketing tourist destinations via movies.
publishDate	2008
url	http://hdl.handle.net/10356/1608
_version_	1681034421931606016

Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.

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