Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.

Amidst increasing global IT labor shortage problems, organizations in Southeast Asia and the rest of the world are finding it more difficult to fill job vacancies for information technology (IT) related functions that require a new skills-set necessary for global competitiveness and growth. Recruitm...

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Main Author: Guevarra, Monalou S.
Other Authors: Frith, Katherine Toland
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1619
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1619
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spelling sg-ntu-dr.10356-16192019-12-10T14:11:31Z Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies. Guevarra, Monalou S. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Library and information science::General::Careers and profession Amidst increasing global IT labor shortage problems, organizations in Southeast Asia and the rest of the world are finding it more difficult to fill job vacancies for information technology (IT) related functions that require a new skills-set necessary for global competitiveness and growth. Recruitment advertising remains one of the most widely used recruiting channels to attract quality IT professionals. Companies spend millions of dollars annually for recruitment advertising placements, but often are not able to measure how effective these ads are in terms of attracting the right people. This study examines the effectiveness of recruitment advertisements in the Philippines and Singapore in attracting qualified IT personnel by analyzing the correspondence between their content and visual elements with prescriptive models for effective IT recruitment advertising. ​Master of Mass Communication 2008-09-10T08:34:47Z 2008-09-10T08:34:47Z 2000 2000 Thesis http://hdl.handle.net/10356/1619 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Library and information science::General::Careers and profession
spellingShingle DRNTU::Library and information science::General::Careers and profession
Guevarra, Monalou S.
Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.
description Amidst increasing global IT labor shortage problems, organizations in Southeast Asia and the rest of the world are finding it more difficult to fill job vacancies for information technology (IT) related functions that require a new skills-set necessary for global competitiveness and growth. Recruitment advertising remains one of the most widely used recruiting channels to attract quality IT professionals. Companies spend millions of dollars annually for recruitment advertising placements, but often are not able to measure how effective these ads are in terms of attracting the right people. This study examines the effectiveness of recruitment advertisements in the Philippines and Singapore in attracting qualified IT personnel by analyzing the correspondence between their content and visual elements with prescriptive models for effective IT recruitment advertising.
author2 Frith, Katherine Toland
author_facet Frith, Katherine Toland
Guevarra, Monalou S.
format Theses and Dissertations
author Guevarra, Monalou S.
author_sort Guevarra, Monalou S.
title Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.
title_short Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.
title_full Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.
title_fullStr Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.
title_full_unstemmed Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.
title_sort attracting the right people in an it labor-scarce economy : a study of singapore and philippine recruitment advertisements and strategies.
publishDate 2008
url http://hdl.handle.net/10356/1619
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