Comparing the recall of banner ad versus sponsored ad : Online

The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.

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Bibliographic Details
Main Author:	Namrata Shripad Keni
Other Authors:	Frith, Katherine Toland
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Visual communication
Online Access:	http://hdl.handle.net/10356/1622
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1622
record_format	dspace
spelling	sg-ntu-dr.10356-16222019-12-10T14:51:26Z Comparing the recall of banner ad versus sponsored ad : Online Namrata Shripad Keni Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Visual communication The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics. Master of Mass Communication 2008-09-10T08:34:48Z 2008-09-10T08:34:48Z 2001 2001 Thesis http://hdl.handle.net/10356/1622 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Visual communication
spellingShingle	DRNTU::Social sciences::Communication::Visual communication Namrata Shripad Keni Comparing the recall of banner ad versus sponsored ad : Online
description	The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Namrata Shripad Keni
format	Theses and Dissertations
author	Namrata Shripad Keni
author_sort	Namrata Shripad Keni
title	Comparing the recall of banner ad versus sponsored ad : Online
title_short	Comparing the recall of banner ad versus sponsored ad : Online
title_full	Comparing the recall of banner ad versus sponsored ad : Online
title_fullStr	Comparing the recall of banner ad versus sponsored ad : Online
title_full_unstemmed	Comparing the recall of banner ad versus sponsored ad : Online
title_sort	comparing the recall of banner ad versus sponsored ad : online
publishDate	2008
url	http://hdl.handle.net/10356/1622
_version_	1681038623067078656

Comparing the recall of banner ad versus sponsored ad : Online

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