Comparing the recall of banner ad versus sponsored ad : Online

The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.

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Bibliographic Details
Main Author: Namrata Shripad Keni
Other Authors: Frith, Katherine Toland
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1622
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Institution: Nanyang Technological University

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