Comparing the recall of banner ad versus sponsored ad : Online
The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.
محفوظ في:
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| التنسيق: | Theses and Dissertations |
| منشور في: |
2008
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/1622 |
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إضافة وسم
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| المؤسسة: | Nanyang Technological University |
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sg-ntu-dr.10356-1622 |
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sg-ntu-dr.10356-16222019-12-10T14:51:26Z Comparing the recall of banner ad versus sponsored ad : Online Namrata Shripad Keni Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Visual communication The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics. Master of Mass Communication 2008-09-10T08:34:48Z 2008-09-10T08:34:48Z 2001 2001 Thesis http://hdl.handle.net/10356/1622 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
| collection |
DR-NTU |
| topic |
DRNTU::Social sciences::Communication::Visual communication |
| spellingShingle |
DRNTU::Social sciences::Communication::Visual communication Namrata Shripad Keni Comparing the recall of banner ad versus sponsored ad : Online |
| description |
The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics. |
| author2 |
Frith, Katherine Toland |
| author_facet |
Frith, Katherine Toland Namrata Shripad Keni |
| format |
Theses and Dissertations |
| author |
Namrata Shripad Keni |
| author_sort |
Namrata Shripad Keni |
| title |
Comparing the recall of banner ad versus sponsored ad : Online |
| title_short |
Comparing the recall of banner ad versus sponsored ad : Online |
| title_full |
Comparing the recall of banner ad versus sponsored ad : Online |
| title_fullStr |
Comparing the recall of banner ad versus sponsored ad : Online |
| title_full_unstemmed |
Comparing the recall of banner ad versus sponsored ad : Online |
| title_sort |
comparing the recall of banner ad versus sponsored ad : online |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/1622 |
| _version_ |
1681038623067078656 |