To wine or not to wine? A scientometric approach to 65+ years of wine preference and selection studies

Purpose: Among the growing interest towards market segmentation and targeted marketing, the current study adopted a scientometric approach to examine the literature on wine selection and preferences. The current review specifically attempts to shed light on the research that explores the determinant...

Full description

Saved in:
Bibliographic Details
Main Authors: Carollo, Alessandro, Fong, Seraphina, Gabrieli, Giulio, Mulatti, Claudio, Esposito, Gianluca
Other Authors: School of Social Sciences
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/163048
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English