To wine or not to wine? A scientometric approach to 65+ years of wine preference and selection studies

• Main Authors: Carollo, Alessandro, Fong, Seraphina, Gabrieli, Giulio, Mulatti, Claudio, Esposito, Gianluca
• 其他作者: School of Social Sciences
• 格式: Article
• 語言: English
• 出版: 2022
• 主題: Social sciences; Social sciences::Psychology; Wine Preference; Wine Selection; Scientometric; Systematic Review; CiteSpace; Document Co-Citation Analysis
• 在線閱讀: https://hdl.handle.net/10356/163048

Purpose: Among the growing interest towards market segmentation and targeted marketing, the current study adopted a scientometric approach to examine the literature on wine selection and preferences. The current review specifically attempts to shed light on the research that explores the determinant...