Digital platform attention and international sales: an attention-based view

• Main Authors: Li, Jingyu, Pan, Yigang, Yang, Yi, Tse, Caleb H.
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2023
• Subjects: Business::Management; Digital Platforms; Attention-Based View
• Online Access: https://hdl.handle.net/10356/164176
• Institution: Nanyang Technological University

Digital platforms, which play increasingly important roles in today’s digitally connected world, are technologically complex and financially costly undertakings. Multinational enterprises (MNEs) devote substantial efforts to deploying and maintaining digital platforms. In this study, we examine the...