Don't Puff, Pal

• Main Authors: Er, Jolene, Lim, Andrea Rei En, Wong, Ying Ying, Ho, Yvette Yeng Yeng
• Other Authors: Kay (Hye Kyung) Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns; Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: https://hdl.handle.net/10356/165287
• Institution: Nanyang Technological University

Don’t Puff, Pal is a youth-centric health communication campaign aimed at raising awareness about the harmful health effects of vaping among university students aged 21 to 27 years old. It was aimed at increasing their willingness to share about the harmful effects of vaping with peers, in order to...