Beat the beam: an applied research study on sunscreen usage habits amongst young adults in Singapore

• Main Authors: Yeo, Cassandra Jia Xi, Ow Yong, Gladys Xin Yi, Ho, Wen San, Galistan, Tessa Yu-Ting
• Other Authors: Kay (Hye Kyung) Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/165330
• Institution: Nanyang Technological University

Beat The Beam is an applied communications research project aimed at addressing the fight against skin cancer through the use of sunscreen. Our project aims to develop effective strategies for promoting the usage of sunscreen as a protective measure against skin cancer in young adults aged 21 to 29...