How political parties used TikTok in the 2022 Malaysian general election

• المؤلف الرئيسي: Ooi, Kok Hin
• مؤلفون آخرون: S. Rajaratnam School of International Studies
• التنسيق: Commentary
• اللغة: English
• منشور في: 2023
• الموضوعات: Social sciences::Political science; Country and Region Studies; Technology and Future Issues
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/165438
• المؤسسة: Nanyang Technological University

Malaysia’s recent general election demonstrates the potency of TikTok as a political space, where parties adopted different strategies to appeal to voters, especially those who were young and new.