How political parties used TikTok in the 2022 Malaysian general election

Malaysia’s recent general election demonstrates the potency of TikTok as a political space, where parties adopted different strategies to appeal to voters, especially those who were young and new.

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Bibliographic Details
Main Author:	Ooi, Kok Hin
Other Authors:	S. Rajaratnam School of International Studies
Format:	Commentary
Language:	English
Published:	2023
Subjects:	Social sciences::Political science Country and Region Studies Technology and Future Issues
Online Access:	https://hdl.handle.net/10356/165438
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-1654382023-04-02T15:44:41Z How political parties used TikTok in the 2022 Malaysian general election Ooi, Kok Hin S. Rajaratnam School of International Studies Social sciences::Political science Country and Region Studies Technology and Future Issues Malaysia’s recent general election demonstrates the potency of TikTok as a political space, where parties adopted different strategies to appeal to voters, especially those who were young and new. Published version 2023-03-27T07:48:39Z 2023-03-27T07:48:39Z 2022 Commentary Ooi, K. H. (2022). How political parties used TikTok in the 2022 Malaysian general election. RSIS Commentaries, 133-22. https://hdl.handle.net/10356/165438 en RSIS Commentaries, 133-22 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	Social sciences::Political science Country and Region Studies Technology and Future Issues
spellingShingle	Social sciences::Political science Country and Region Studies Technology and Future Issues Ooi, Kok Hin How political parties used TikTok in the 2022 Malaysian general election
description	Malaysia’s recent general election demonstrates the potency of TikTok as a political space, where parties adopted different strategies to appeal to voters, especially those who were young and new.
author2	S. Rajaratnam School of International Studies
author_facet	S. Rajaratnam School of International Studies Ooi, Kok Hin
format	Commentary
author	Ooi, Kok Hin
author_sort	Ooi, Kok Hin
title	How political parties used TikTok in the 2022 Malaysian general election
title_short	How political parties used TikTok in the 2022 Malaysian general election
title_full	How political parties used TikTok in the 2022 Malaysian general election
title_fullStr	How political parties used TikTok in the 2022 Malaysian general election
title_full_unstemmed	How political parties used TikTok in the 2022 Malaysian general election
title_sort	how political parties used tiktok in the 2022 malaysian general election
publishDate	2023
url	https://hdl.handle.net/10356/165438
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How political parties used TikTok in the 2022 Malaysian general election

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