How political parties used TikTok in the 2022 Malaysian general election

• Main Author: Ooi, Kok Hin
• Other Authors: S. Rajaratnam School of International Studies
• Format: Commentary
• Language: English
• Published: 2023
• Subjects: Social sciences::Political science; Country and Region Studies; Technology and Future Issues
• Online Access: https://hdl.handle.net/10356/165438
• Institution: Nanyang Technological University

Malaysia’s recent general election demonstrates the potency of TikTok as a political space, where parties adopted different strategies to appeal to voters, especially those who were young and new.