Exploratory study of the state of online advertising in Singapore.
The aim of this study to gain some preliminary understanding of online advertising in Singapore. Interview with Internet media owners and advertising network agencies were conducted to assess the potential for online advertising in Singapore and to fond out what are the key issues facing the industr...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1655 |
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| Institution: | Nanyang Technological University |
| Summary: | The aim of this study to gain some preliminary understanding of online advertising in Singapore. Interview with Internet media owners and advertising network agencies were conducted to assess the potential for online advertising in Singapore and to fond out what are the key issues facing the industry. Ways of boosting the online advertising industry were also discussed. |
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