Exploratory study of the state of online advertising in Singapore.

The aim of this study to gain some preliminary understanding of online advertising in Singapore. Interview with Internet media owners and advertising network agencies were conducted to assess the potential for online advertising in Singapore and to fond out what are the key issues facing the industr...

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Bibliographic Details
Main Author:	Ong, Cheng Buay.
Other Authors:	Ang, Peng Hwa
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/1655
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1655
record_format	dspace
spelling	sg-ntu-dr.10356-16552019-12-10T14:52:40Z Exploratory study of the state of online advertising in Singapore. Ong, Cheng Buay. Ang, Peng Hwa Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet The aim of this study to gain some preliminary understanding of online advertising in Singapore. Interview with Internet media owners and advertising network agencies were conducted to assess the potential for online advertising in Singapore and to fond out what are the key issues facing the industry. Ways of boosting the online advertising industry were also discussed. Master of Mass Communication 2008-09-10T08:35:05Z 2008-09-10T08:35:05Z 2001 2001 Thesis http://hdl.handle.net/10356/1655 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Ong, Cheng Buay. Exploratory study of the state of online advertising in Singapore.
description	The aim of this study to gain some preliminary understanding of online advertising in Singapore. Interview with Internet media owners and advertising network agencies were conducted to assess the potential for online advertising in Singapore and to fond out what are the key issues facing the industry. Ways of boosting the online advertising industry were also discussed.
author2	Ang, Peng Hwa
author_facet	Ang, Peng Hwa Ong, Cheng Buay.
format	Theses and Dissertations
author	Ong, Cheng Buay.
author_sort	Ong, Cheng Buay.
title	Exploratory study of the state of online advertising in Singapore.
title_short	Exploratory study of the state of online advertising in Singapore.
title_full	Exploratory study of the state of online advertising in Singapore.
title_fullStr	Exploratory study of the state of online advertising in Singapore.
title_full_unstemmed	Exploratory study of the state of online advertising in Singapore.
title_sort	exploratory study of the state of online advertising in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/1655
_version_	1681040877259063296

Exploratory study of the state of online advertising in Singapore.

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