Exploratory study of the state of online advertising in Singapore.

The aim of this study to gain some preliminary understanding of online advertising in Singapore. Interview with Internet media owners and advertising network agencies were conducted to assess the potential for online advertising in Singapore and to fond out what are the key issues facing the industr...

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主要作者: Ong, Cheng Buay.
其他作者: Ang, Peng Hwa
格式: Theses and Dissertations
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/1655
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