What matters when we speak about others? Identification, leave difficulty and audience on out-group evaluation.

In view of research that in-group evaluation does not have a direct implication on out-group evaluation, the effect of in-group identification, perceived leave difficulty and audience one is communicating to on out-group evaluation is examined in this paper. Results obtained using an undergraduate s...

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Bibliographic Details
Main Author: Koh, Zhi Mian.
Other Authors: Wan Ching
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/16659
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Institution: Nanyang Technological University
Language: English