What matters when we speak about others? Identification, leave difficulty and audience on out-group evaluation.

• Main Author: Koh, Zhi Mian.
• Other Authors: Wan Ching
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Psychology; DRNTU::Social sciences::Sociology::Social psychology
• Online Access: http://hdl.handle.net/10356/16659
• Institution: Nanyang Technological University

In view of research that in-group evaluation does not have a direct implication on out-group evaluation, the effect of in-group identification, perceived leave difficulty and audience one is communicating to on out-group evaluation is examined in this paper. Results obtained using an undergraduate sample (N = 115) did not support the hypothesised three-way interaction between the proposed variables. In-group identification did not serve as a moderator on out-group evaluation. Perceived leave difficulty did not have an effect on out-group evaluation too. Evidence was however found for higher out-group favouritism as compared to out-group derogation, and audience was found to have an effect on out-group favouritism. Implications of findings on out-group evaluation on intergroup relations are discussed.