What matters when we speak about others? Identification, leave difficulty and audience on out-group evaluation.
In view of research that in-group evaluation does not have a direct implication on out-group evaluation, the effect of in-group identification, perceived leave difficulty and audience one is communicating to on out-group evaluation is examined in this paper. Results obtained using an undergraduate s...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/16659 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | In view of research that in-group evaluation does not have a direct implication on out-group evaluation, the effect of in-group identification, perceived leave difficulty and audience one is communicating to on out-group evaluation is examined in this paper. Results obtained using an undergraduate sample (N = 115) did not support the hypothesised three-way interaction between the proposed variables. In-group identification did not serve as a moderator on out-group evaluation. Perceived leave difficulty did not have an effect on out-group evaluation too. Evidence was however found for higher out-group favouritism as compared to out-group derogation, and audience was found to have an effect on out-group favouritism. Implications of findings on out-group evaluation on intergroup relations are discussed. |
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