Cross-cultural intersemiotic translation of commercials —analysis of Dolce & Gabbana's controversial advertisement
Globalization is an inevitable trend for brands who wish to win the oversea market. Cross-cultural advertisement is one of the main ways to achieve the globalization goal. This study examines the failure of cross-cultural advertisement which insulted and lost its target market from an intersemiotic...
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| Format: | Thesis-Master by Coursework |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/168386 |
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| Institution: | Nanyang Technological University |
| Language: | English |