Cross-cultural intersemiotic translation of commercials —analysis of Dolce & Gabbana's controversial advertisement

• المؤلف الرئيسي: Zhang, Le
• مؤلفون آخرون: Lin Tzer Liang Benedict Christopher
• التنسيق: Thesis-Master by Coursework
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Humanities::Language
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/168386
• المؤسسة: Nanyang Technological University

Globalization is an inevitable trend for brands who wish to win the oversea market. Cross-cultural advertisement is one of the main ways to achieve the globalization goal. This study examines the failure of cross-cultural advertisement which insulted and lost its target market from an intersemiotic...