Translation strategies applied to promote commercial culture abroad: Xiaomi's story as an example
The essay explores the significance of translation in promoting commercial culture internationally, and it takes Xiaomi as an example to illustrate this point. The essay highlights that effective translation of a company's strategies plays a vital role in creating a robust brand image and expan...
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| Format: | Thesis-Master by Coursework |
| Language: | English |
| Published: |
Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/168403 |
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| Institution: | Nanyang Technological University |
| Language: | English |