Multimodal discourse analysis of the transcreation of advertisements in Singapore
Singapore is a multicultural society with four official languages, requiring Chinese-English translation in various areas, including translating advertisements in newspapers. Quality advertisement translation enables consumers to find the desired products and helps merchants to sell their products m...
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Thesis-Master by Coursework |
Language: | English |
Published: |
Nanyang Technological University
2023
|
Subjects: | |
Online Access: | https://hdl.handle.net/10356/168410 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |