Multimodal discourse analysis of the transcreation of advertisements in Singapore

Singapore is a multicultural society with four official languages, requiring Chinese-English translation in various areas, including translating advertisements in newspapers. Quality advertisement translation enables consumers to find the desired products and helps merchants to sell their products m...

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Bibliographic Details
Main Author: Liu, Junru
Other Authors: -
Format: Thesis-Master by Coursework
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/168410
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Institution: Nanyang Technological University
Language: English
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