Vlog my life: how the development of influencer-follower relationship affects effectiveness of vlog advertising
Video blogs (vlogs), a type of video that people create by filming and editing their daily lives, have begun to serve as vehicles for not only self-expressions of “ordinary” life but also potential storefronts of audience building and advertising generation. Technologies and social media have enable...
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| Format: | Thesis-Doctor of Philosophy |
| Language: | English |
| Published: |
Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/168595 |
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| Institution: | Nanyang Technological University |
| Language: | English |