Vlog my life: how the development of influencer-follower relationship affects effectiveness of vlog advertising

• Main Author: Duan, Xu
• Other Authors: Chen Lou
• Format: Thesis-Doctor of Philosophy
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: https://hdl.handle.net/10356/168595
• Institution: Nanyang Technological University

Video blogs (vlogs), a type of video that people create by filming and editing their daily lives, have begun to serve as vehicles for not only self-expressions of “ordinary” life but also potential storefronts of audience building and advertising generation. Technologies and social media have enable...