Perceived behavioral control as a moderator: scientists' attitude, norms, and willingness to engage the public

• Main Authors: Ho, Shirley S., Goh, Tong Jee, Chuah, Agnes Soo Fei
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Attitude; Behavior Control
• Online Access: https://hdl.handle.net/10356/168623
• Institution: Nanyang Technological University

Scientists play important roles in conducting public engagement, but evidence shows that scientists perceive great challenges in doing so. Drawing broadly from the theory of planned behavior (TPB), this study examines factors predicting scientists' willingness to conduct public engagement. This...