The moral license of a click: how social observability and impression management tendencies moderate the effects of online clicktivism on donation behavior

• Main Authors: Kim, Nuri, Kim, Hye Kyung, Tan, Si Jin, Wang, Kelvin Wen Hsing, Ong, Kheng Hian
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Clicktivism; Slacktivism
• Online Access: https://hdl.handle.net/10356/168953
• Institution: Nanyang Technological University

Token acts of online support, also known as clicktivism, have received much criticism in recent years for suppressing subsequent prosocial behavior. However, whether, when, and why individuals perform less prosocial behavior following these acts remains relatively unknown. To address these questions...