A multimodal approach for improving market price estimation in online advertising

Learning the distribution of market prices is an important and challenging issue for demand-side platforms (DSPs) that serve as advertisers’ agents to compete for online advertising placements in real-time bidding (RTB) systems. Many existing approaches make an assumption that the market prices foll...

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Bibliographic Details
Main Authors: Wang, Tengyun, Yang, Haizhi, Liu, Yang, Yu, Han, Song, Hengjie
Other Authors: School of Computer Science and Engineering
Format: Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/169039
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Institution: Nanyang Technological University
Language: English
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