A multimodal approach for improving market price estimation in online advertising
Learning the distribution of market prices is an important and challenging issue for demand-side platforms (DSPs) that serve as advertisers’ agents to compete for online advertising placements in real-time bidding (RTB) systems. Many existing approaches make an assumption that the market prices foll...
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/169039 |
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| Institution: | Nanyang Technological University |
| Language: | English |