A multimodal approach for improving market price estimation in online advertising

• Main Authors: Wang, Tengyun, Yang, Haizhi, Liu, Yang, Yu, Han, Song, Hengjie
• 其他作者: School of Computer Science and Engineering
• 格式: Article
• 語言: English
• 出版: 2023
• 主題: Engineering::Computer science and engineering; Market Price Modeling; Real-Time Bidding
• 在線閱讀: https://hdl.handle.net/10356/169039
• 機構: Nanyang Technological University

Learning the distribution of market prices is an important and challenging issue for demand-side platforms (DSPs) that serve as advertisers’ agents to compete for online advertising placements in real-time bidding (RTB) systems. Many existing approaches make an assumption that the market prices foll...