Exploring the effects of habituation and scent in first-person 360-degree videos on consumption behavior

• Main Authors: Li, Benjamin Junting, Lee, Hui Min
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Habituation; Odor
• Online Access: https://hdl.handle.net/10356/169228
• Institution: Nanyang Technological University

Although immersive virtual environments can influence food-related thoughts, emotions and behavior, the influence of repeated exposure to food cues in such environments has rarely been explored. This study seeks to understand if habituation, a decrease in one's physiological and behavioral resp...