Exploring the effects of habituation and scent in first-person 360-degree videos on consumption behavior
Although immersive virtual environments can influence food-related thoughts, emotions and behavior, the influence of repeated exposure to food cues in such environments has rarely been explored. This study seeks to understand if habituation, a decrease in one's physiological and behavioral resp...
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Main Authors: | Li, Benjamin Junting, Lee, Hui Min |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Article |
Language: | English |
Published: |
2023
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/169228 |
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Institution: | Nanyang Technological University |
Language: | English |
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