Congruency of scent and music as a driver of in-store evaluations and behavior

10.1016/S0022-4359(01)00042-2

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Bibliographic Details
Main Authors: Mattila, A.S., Wirtz, J.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45133
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Institution: National University of Singapore