Congruency of scent and music as a driver of in-store evaluations and behavior
10.1016/S0022-4359(01)00042-2
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Main Authors: | Mattila, A.S., Wirtz, J. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45133 |
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Institution: | National University of Singapore |
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