Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

Journal of Consumer Psychology

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Bibliographic Details
Main Authors: Wirtz, J., Mattila, A.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45132
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Institution: National University of Singapore