Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

Journal of Consumer Psychology

Saved in:
Bibliographic Details
Main Authors: Wirtz, J., Mattila, A.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45132
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Description
Summary:Journal of Consumer Psychology

Similar Items