Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process
Journal of Consumer Psychology
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Main Authors: | Wirtz, J., Mattila, A. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45132 |
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Institution: | National University of Singapore |
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