Congruency of scent and music as a driver of in-store evaluations and behavior

Congruency of scent and music as a driver of in-store evaluations and behavior

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Bibliographic Details
Main Authors: Mattila, AS, Wirtz, J
Other Authors: DEAN'S OFFICE (BIZ)
Format: Article
Language:English
Published: ELSEVIER SCIENCE INC 2023
Subjects:
Social Sciences
Business
Business & Economics
BACKGROUND MUSIC
ATMOSPHERE
DETERMINANTS
SATISFACTION
ENVIRONMENT
STIMULI
IMPACT
ODOR
Online Access:https://scholarbank.nus.edu.sg/handle/10635/245233
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Institution: National University of Singapore
Language: English

Internet

https://scholarbank.nus.edu.sg/handle/10635/245233

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