Congruency of scent and music as a driver of in-store evaluations and behavior
JOURNAL OF RETAILING
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
ELSEVIER SCIENCE INC
2023
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| Subjects: | |
| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/245233 |
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| Institution: | National University of Singapore |
| Language: | English |