Congruency of scent and music as a driver of in-store evaluations and behavior

• Main Authors: Mattila, AS, Wirtz, J
• Other Authors: DEAN'S OFFICE (BIZ)
• Format: Article
• Language: English
• Published: ELSEVIER SCIENCE INC 2023
• Subjects: Social Sciences; Business; Business & Economics; BACKGROUND MUSIC; ATMOSPHERE; DETERMINANTS; SATISFACTION; ENVIRONMENT; STIMULI; IMPACT; ODOR
• Online Access: https://scholarbank.nus.edu.sg/handle/10635/245233
• Institution: National University of Singapore

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