The impact of scent on visual attention

This research is to determine whether a scent has an effect on one's visual attention towards a congruent visual cue or textual cue in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards an object of a semantically congruent color i...

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Bibliographic Details
Main Author: Chong, Trinetta Chiao Sing
Other Authors: May Oo Lwin
Format: Student Research Poster
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/94779
http://hdl.handle.net/10220/9043
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Institution: Nanyang Technological University
Language: English