The impact of scent on visual attention
This research is to determine whether a scent has an effect on one's visual attention towards a congruent visual cue or textual cue in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards an object of a semantically congruent color i...
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| Format: | Student Research Poster |
| Language: | English |
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2013
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| Online Access: | https://hdl.handle.net/10356/94779 http://hdl.handle.net/10220/9043 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-947792020-09-27T20:31:15Z The impact of scent on visual attention Chong, Trinetta Chiao Sing May Oo Lwin Wee Kim Wee School of Communication and Information Congruency Scent This research is to determine whether a scent has an effect on one's visual attention towards a congruent visual cue or textual cue in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards an object of a semantically congruent color in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards a semantically congruent visual or textual cue in the context of an advertisement. [1st Award] 2013-01-31T08:00:47Z 2019-12-06T19:02:05Z 2013-01-31T08:00:47Z 2019-12-06T19:02:05Z 2011 2011 Student Research Poster Chong, T. C. S. (2011, March). The impact of scent on visual attention. Presented at Discover URECA @ NTU poster exhibition and competition, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/94779 http://hdl.handle.net/10220/9043 en © 2011 The Author(s). application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
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DR-NTU |
| language |
English |
| topic |
Congruency Scent |
| spellingShingle |
Congruency Scent Chong, Trinetta Chiao Sing The impact of scent on visual attention |
| description |
This research is to determine whether a scent has an effect on one's visual attention towards a congruent visual cue or textual cue in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards an object of a semantically congruent color in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards a semantically congruent visual or textual cue in the context of an advertisement. [1st Award] |
| author2 |
May Oo Lwin |
| author_facet |
May Oo Lwin Chong, Trinetta Chiao Sing |
| format |
Student Research Poster |
| author |
Chong, Trinetta Chiao Sing |
| author_sort |
Chong, Trinetta Chiao Sing |
| title |
The impact of scent on visual attention |
| title_short |
The impact of scent on visual attention |
| title_full |
The impact of scent on visual attention |
| title_fullStr |
The impact of scent on visual attention |
| title_full_unstemmed |
The impact of scent on visual attention |
| title_sort |
impact of scent on visual attention |
| publishDate |
2013 |
| url |
https://hdl.handle.net/10356/94779 http://hdl.handle.net/10220/9043 |
| _version_ |
1681059802773454848 |