The impact of scent on visual attention
This research is to determine whether a scent has an effect on one's visual attention towards a congruent visual cue or textual cue in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards an object of a semantically congruent color i...
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| Format: | Student Research Poster |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/94779 http://hdl.handle.net/10220/9043 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This research is to determine whether a scent has an effect on one's visual attention towards a congruent visual cue or textual cue in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards an object of a semantically congruent color in the context of an advertisement, to determine whether a scent has an effect on one's visual attention towards a semantically congruent visual or textual cue in the context of an advertisement. [1st Award] |
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