Exploring the effects of habituation and scent in first-person 360-degree videos on consumption behavior

• المؤلفون الرئيسيون: Li, Benjamin Junting, Lee, Hui Min
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2023
• الموضوعات: Social sciences::Communication; Habituation; Odor
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/169228

Although immersive virtual environments can influence food-related thoughts, emotions and behavior, the influence of repeated exposure to food cues in such environments has rarely been explored. This study seeks to understand if habituation, a decrease in one's physiological and behavioral resp...