A survey on trends and digital adoption in China's outbound tourism 2023
As many Chinese start to resume overseas travels from the beginning of 2023 following a nearly three-year COVID-19 disruption, the study on Chinese outbound tourism is of great interest to many. We surveyed 500 Chinese consumers who plan to travel abroad within the upcoming 12 months to understa...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Research Report |
| Language: | English |
| Published: |
Nanyang Technological University
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/170664 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | As many Chinese start to resume overseas travels from the beginning of 2023
following a nearly three-year COVID-19 disruption, the study on Chinese outbound
tourism is of great interest to many.
We surveyed 500 Chinese consumers who plan to travel abroad within the
upcoming 12 months to understand Chinese outbound tourists' attitudes,
preferences and trends in 2023.
We included previously understudied topics such as digital technology adoption
and mobile payment usage. The findings highlight digital technologies' significant
role in Chinese tourists’ travel experiences.
The results provide valuable insights into the preferences and behaviour of Chinese
travellers, shedding light on their reliance on digital technologies and mobile
payments while exploring foreign countries. We hope these insights are helpful for
businesses and destinations looking to cater to the needs and expectations of this
influential group of travellers. |
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