A survey on trends and digital adoption in China's outbound tourism 2023

• Main Authors: Chang, Simba Xin, Deng, Cindy Xin, Chang, Dianna
• Other Authors: Deng Xin
• Format: Research Report
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Business::General::Economic and business aspects
• Online Access: https://hdl.handle.net/10356/170664
• Institution: Nanyang Technological University

As many Chinese start to resume overseas travels from the beginning of 2023 following a nearly three-year COVID-19 disruption, the study on Chinese outbound tourism is of great interest to many. We surveyed 500 Chinese consumers who plan to travel abroad within the upcoming 12 months to understand Chinese outbound tourists' attitudes, preferences and trends in 2023. We included previously understudied topics such as digital technology adoption and mobile payment usage. The findings highlight digital technologies' significant role in Chinese tourists’ travel experiences. The results provide valuable insights into the preferences and behaviour of Chinese travellers, shedding light on their reliance on digital technologies and mobile payments while exploring foreign countries. We hope these insights are helpful for businesses and destinations looking to cater to the needs and expectations of this influential group of travellers.