A survey on trends and digital adoption in China's outbound tourism 2023

• Main Authors: Chang, Simba Xin, Deng, Cindy Xin, Chang, Dianna
• Other Authors: Deng Xin
• Format: Research Report
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Business::General::Economic and business aspects
• Online Access: https://hdl.handle.net/10356/170664
• Institution: Nanyang Technological University

As many Chinese start to resume overseas travels from the beginning of 2023 following a nearly three-year COVID-19 disruption, the study on Chinese outbound tourism is of great interest to many. We surveyed 500 Chinese consumers who plan to travel abroad within the upcoming 12 months to understa...