Best practices in public relations campaign evaluation in Singapore.

This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore e...

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Bibliographic Details
Main Author:	Sim, Alberenee Pei Pei.
Other Authors:	Lee, Wai Peng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/1708
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1708
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spelling	sg-ntu-dr.10356-17082019-12-10T13:16:46Z Best practices in public relations campaign evaluation in Singapore. Sim, Alberenee Pei Pei. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore evaluated their campaigns and activities; their attitudes towards evaluation; seek to understand how public relations campaigns and activities are evaluated locally; and identify the barriers and facilitators (if any) of campaign evaluation. Master of Mass Communication 2008-09-10T08:35:31Z 2008-09-10T08:35:31Z 2006 2006 Thesis http://hdl.handle.net/10356/1708 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication Sim, Alberenee Pei Pei. Best practices in public relations campaign evaluation in Singapore.
description	This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore evaluated their campaigns and activities; their attitudes towards evaluation; seek to understand how public relations campaigns and activities are evaluated locally; and identify the barriers and facilitators (if any) of campaign evaluation.
author2	Lee, Wai Peng
author_facet	Lee, Wai Peng Sim, Alberenee Pei Pei.
format	Theses and Dissertations
author	Sim, Alberenee Pei Pei.
author_sort	Sim, Alberenee Pei Pei.
title	Best practices in public relations campaign evaluation in Singapore.
title_short	Best practices in public relations campaign evaluation in Singapore.
title_full	Best practices in public relations campaign evaluation in Singapore.
title_fullStr	Best practices in public relations campaign evaluation in Singapore.
title_full_unstemmed	Best practices in public relations campaign evaluation in Singapore.
title_sort	best practices in public relations campaign evaluation in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/1708
_version_	1681042654113038336

Best practices in public relations campaign evaluation in Singapore.

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