Best practices in public relations campaign evaluation in Singapore.

• Main Author: Sim, Alberenee Pei Pei.
• Other Authors: Lee, Wai Peng
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1708
• Institution: Nanyang Technological University

This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore e...